Web Analytics

Wednesday, 15 April 2015

Search Engine Optimization

Search Engine Optimization is used to boost the website ranking in search engines like Google, Yahoo and Bing etc. There are various techniques to do so. Search engine optimization is basically divided into two parts, i.e. on page and off page optimization.

On Page Techniques

Various on page techniques are listed below.

1  Adding XML Sitemap in Webmaster Tool
2  Competitors Analysis
3  Check Website Content
4  Google Analytics Setup
5  Heading Tag Optimization
6  Implementation of Robots.txt File
7  Implementation of Image and Video Sitemap (if required)
8  Image Optimization with ALT and Title Tag
9  Keyword Research Using Google Adwords
10  Meta File Creation
11  Meta Description
12 Social Media Profiles Setup
13 Title Tag Optimization
14 URL Analysis
15 Upload Meta File
15 Website Analysis
16 Website Structure Checking
17 Webmaster Tool Setup

Off Page Techniques

Various off page techniques are listed below.

1  Article Submission
2  Blog Submission
3  Blog Commenting
4  Business Listing
5  Classified Ads Submission
6  Directory Submission
7  Forum Posting
8  Image Sharing
9  Press Release Submission
10 PPT Submission
11 PDF Submission
12 Video Sharing
13 Search Engine Submission
14 Social Bookmarking
15 Social Media Optimization
16 Question Answering

These techniques would help to improve your website organic results. You can get the relevant traffic for your websites. Using the Google analytics and webmaster tool, you can check the website traffic and visitors.

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